In a tough economic environment, trades and construction businesses—whether residential builders, commercial construction firms, plumbers, electricians, or other trades— need to navigate unique challenges. Standing out from the competition is critical. Here are some practical strategies to help you survive difficult times.
Ensuring that every job is done to the highest standard is the best advertisement for your business. Quality workmanship leads to satisfied customers, positive reviews, repeat business and word of mouth referrals. Reliability is equally important—turn up on time, meet deadlines, and communicate effectively with clients.
Invest in ongoing training for your team. Keeping up with the latest industry standards and technologies not only improves the quality of your work but also showcases your commitment to excellence. Certification from recognized industry bodies can also give you a competitive edge.
A professional, user-friendly website is essential. It should include information about your services, customer testimonials, and an easy way to contact you. Showcasing a portfolio of past projects can also help potential clients visualize the quality of your work.
Use social media platforms to engage with your community and share updates on projects. Regularly posting content such as before-and-after photos, client testimonials, and industry tips can help build your reputation and attract new clients. And don’t spread yourself too thin. Using one social media platform really well is much more effective than doing 2-3 poorly.
Encourage satisfied customers to leave positive reviews on platforms like Google My Business and Facebook. Responding to reviews—both positive and negative—demonstrates that you value customer feedback and are committed to continuous improvement.
From the initial consultation to project completion, clear and transparent communication is critical. Ensure clients are kept informed about work timelines, costs, and any potential issues that arise.
Personalise your interactions with clients. Simple gestures like follow-up calls or thank you notes can make a significant difference in how clients perceive your business. Happy clients are more likely to recommend you to others.
Consider expanding the range of services you offer. For example, if you are a builder, you might also offer renovation and maintenance services. This can help attract a wider customer base and provide more opportunities to win business.
Developing specialised skills in high-demand areas can set you apart from competitors. Whether it’s sustainable building practices, smart home installations, or energy-efficient solutions, niche expertise can attract clients looking for specific skills and services.
Build strong relationships with suppliers, subcontractors, and other businesses in your area. Networking can lead to referrals and collaborative opportunities that benefit all parties involved.
Get involved in your local community. Consider sponsoring local events, participating in trade shows, or contributing to community projects can enhance your business’s visibility and reputation.
Regularly review your expenses and find ways to cut unnecessary costs without compromising on quality. Effective cost management can improve your bottom line and provide more flexibility during tough times.
Work with an accountant to develop a robust financial plan. This includes setting aside reserves for slow periods, planning for equipment upgrades, and ensuring you have a clear understanding of your cash flow.
Stay informed about market trends and be willing to adapt your business strategy accordingly. Whether it’s new building regulations, emerging technologies, or changing customer preferences, staying ahead of the curve can provide a competitive advantage.
Be flexible in your approach. Being able to pivot quickly—whether by adjusting your services, exploring new markets, or adopting new technologies—can be crucial to maintaining business continuity.
Standing strong in tough times requires a combination of quality workmanship, strong customer relationships, strategic planning, and adaptability. By using these strategies, trades and construction businesses can not only withstand economic challenges but also thrive and grow.
We’ve helped hundreds of trades businesses improve the way they operate and be better equipped to survive during tough times. If you need some business advice or guidance, let’s sit down and chat. Just give us a call – we’re here to help.
MORRINSVILLE
298 Thames Street,
Morrinsville 3300
PO Box 323,
Morrinsville 3340
07 280 5519
THAMES
723 Pollen Street,
Thames 3500
PO Box 428,
Thames 3500
07 869 0507
TE AROHA
53-61 Whitaker Street,
Te Aroha 3320
PO Box 290,
Te Aroha 3342
07 884 8055
THAMES
723 Pollen Street,
Thames 3500
PO Box 428,
Thames 3500
07 869 0507